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Business Promotion with Facebook Ads PDF Print E-mail

facebook-plus1Over the last few years, it has become a necessity for all business owners to use various marketing strategies to promote their businesses. Millions and Millions of people are using Facebook to connect with each other, and if you advertise your business on Facebook, your ad will be seen by all of these people. Can you imagine or even think of a better way to mass advertise?

A recent report from ComScore indicates Facebook accounts for nearly a third of online ads in the US. The use of social media networking sites has gained notable popularity with several business owners. The world’s leading social networks served up nearly a third of the 1.11 trillion display ads delivered to US internet users in just the first 3 months of 2011. In other words, meaning that Facebook accounts for 31% of all display ad impressions in the US. With second runners up with 10% Shares is Yahoo and no other company or social media network managed to get into double digits.

Facebook – A Marketer’s Halo!
Facebook is one of the largest social networking websites in the world, with a membership that is constantly growing. Facebook accounted for nearly 346 billion display ad impressions in the first quarter of 2011. Making it the world’s leading social network doubling the number of ads it delivered during the same period of time in 2010. Some of the top marketers on Facebook include AT&T, Verizon, Experian and Scottrade.

Here are a few reasons for why Facebook should be a Marketer’s Halo:

  • Monster User base – Facebook has more than 500 million active users and it continues to grow at a racing speed.
  • Targeted Audience – Facebook business profiles and pages help build targeted audiences. People spend a great amount of time of Facebook so there’s a massive potential to deliver advertising.
  • Social vitality boosts traffic by creating a feedback loop between Facebook and participating sites. Friends pull in their friends, creating a social entry point to your site.
  • Most “liked” comments get voted to the top. It also knows who your friends are, so you will see those comments first.

The Facebook Ecosystem
The Facebook ecosystem is comprised of many parts, some of which can be customized while others may not. In the past couple of years, it has evolved into a mature and dynamic ecosystem for the business users. You can start by creating an impressive profile for your business or even just convert your existing business page into a profile.

In 2010 Yahoo was the largest display advertiser, but Facebook has established itself as the largest display advertiser for 2011.
The best is yet to come
It’s been predicted by experts that Facebook advertising is already peaked up, although, the best of Facebook ads is yet to come. Facebook has been attracting a lot of brand advertisers these days. If you look at this way Google built its business around search advertising and well Facebook seems to be going with the route of displaying ads instead.

Facebook also known as the world’s leading social network is experimenting with various ad styles – such as adding users’ updates into display ads. Giving businesses a fresher lookout for newer and more compelling ways to capture audiences and Facebook provides an ideal platform for innovation. Overall, Facebook has adopted moderate pricing which is affordable for all sized businesses.

Overall, I believe everyone should take advantage of this including those business owners who operate on a limited budget. This makes it an ideal way of marketing your goods and services in a casual manner. It is also a very effective method of driving the much needed traffic to your website. However, the number of fans and friends that you will add to your site, when using Facebook to promote your business should not be your only strategy. You should ensure that you establish a long lasting relationship with the new found clients.

Below I will also give you a few reasons to why you should use Facebook to promote your business, whether it’s in a beginning stage or has already been established:

1) Share with your Friends! Are you starting a business or have an existing business? If so announce it on your Facebook profile. It takes only a few friends to notice your post and before you know it your friends will mention your business to their friends. It’s a simple process and one of the best ways of advertising is word of mouth, and well we already know that Facebook is one of the best ways to get that word out there at no cost what’s so ever for you.

2) Free Advertising for businesses! Facebook group is another great way to get the word of the mouth out about your business. It’s simple to get started by just setting up a free group and inviting your Facebook friends to join. Your group will grow as your friends invite their friends and so on. Some groups consist of having hundreds of thousands of members. So the question is why shouldn’t you get in on this?

3) Reaching out to millions of potential customers! When advertising on Facebook or creating a Facebook group, you have a great ability to expand or even extend your sales not only locally, but also worldwide. There are over a million of people using Facebook and you can reach all of them with your ads.

4) Hosting Events with Facebook groups! So here’s another great way to get customers for your business, start out by hosting an event and this event could be anything, such as a grand opening or even a customer appreciation day. Start by posting an event through your Facebook group page and inviting all of your Facebook friends and get them to bring their friends. The greatest potential of having many customers at your event is really high.

5) On a budget well good news advertising on Facebook is great for new businesses! When you advertise on Facebook, you can choose your own budget. Just remember that the higher your bid, the more often your ad or ads will be seen, because you pay per click. So simply ask yourself what’s your budget and how far do you really want to go?

6) Facebook ads are easy as one, two, and three to create! It takes only a few minutes, and the process is as simple with easy-to-use menus that walk you through step-by-step.

7) Reaching out to your Facebook target Audience! You can target your Facebook ads to reach specific cities, groups, pages and more. For example, if you sell hand-made crafted goods, then you should target people who express an interest in jewelry, pottery, greeting cards, etc.
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