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News/HowTo Newsflash 5 YouTube Marketing tips for better engagement
News/HowTo Newsflash 5 YouTube Marketing tips for better engagement
| 5 YouTube Marketing tips for better engagement |
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 In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides viable opportunities to spark discussion with followers. It builds relationships and creates a space for users to converse with each other about the branded content.Sort of like Facebook and Twitter has become an incredibly popular place for brands to maintain a dialoged relationship with their customers; YouTube offers a similar opportunity, though the conversations are primarily covering the contents of the posted video. Using YouTube not only as a platform for video distribution, but as a forum for engagement as a deepen customer experience. So how do companies make the most of the conversations happening on YouTube? 1) Start with Content – Start with thinking outside-the-box to make an impression whether you’re a popular consumer brand or an emerging B2B company. Like any other content provided to social audiences, videos on YouTube should be engaging and compelling enough to spark discussions and encourage more sharing. A classical example of this is “Will it Blend?” Blendtec’s famous video campaign that puree’s popular gadget is an ingenious way to captivate viewers while demonstrating the power of the product. The ROI equal creativity, with sales bouncing 700% since the campaign aired four years ago. The better the content the more viewers to channel into your videos and engaging them once they arrive gives you another challenge. 2) Don’t post your videos and run – Pair good content with a commitment to engage viewers and commenter’s with help build stronger relationships on YouTube. Old Spice is a superb example of how great content worked in conjunction with a smart response strategy. After popularly running its initial commercials, Old Spice took its building relationship’s to a new community level on YouTube by creating 180 individual video responses to those that commented on the originals. It’s known to be highlighted and one of the most successful interactive campaigns in history, with approximately 40 million impressions in the first week and a 107% bounce in sales, just after the first month. 3) Know Thyself – Recognize what your brand voice is and what shapes your goals on your brands interactive space. Are you aiming to resource your customers with how-to videos? Get ready to respond to questions and be as hospitable in the comments as you would be on film. Go for the fun factor? Take a cue from Old Spice and your responses should approach with the same attitude in your content that got the discussion started in the first place. 4) Use Data to Inform Your Actions – Pull on specific data points, such as what “like’s” and “dislike’s” people have on YouTube. Commence discussions about what’s popular and what’s not. Try to get a dialog going about why your viewers are voting with a thumbs-up or thumbs-down.  5) Cross-Promote – The same content of information is discussed on Facebook, Twitter, and YouTube, that covers almost the same topic. If you post the same video to Facebook and YouTube, then here’s a great way to draw on conversations happening in other spaces.
For example, when you post a video to Facebook that’s seen traction on YouTube, point it out in a post: “10,000 people in acme’s YouTube community ‘liked’ this video. What do you think? Tell us here and join the discussion on YouTube.” You’ll uncover different parts of your community to other opinions and encourage others to join the discussions or conversations regularly on more of your company’s social pages. Like Facebook and Twitter, YouTube can be a productivity of a ground for interacting with your customers and building new relations with new customers. Its features or content may differ, but the basic principles for interactions remain the same. So keep this in mind and take a savvy approach to YouTube discussions can help your company make the most of this incredibly popular social space.
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