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| Directories and Directory Submissions |
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Not all websites on the internet are listed in web directories just as not all businesses are listed in the yellow pages. Webmasters or website owners would first have to submit their website details to a few web directories in order to be listed in at least one, if not all of them. The process of submitting website details in order to be listed in a directory is known as directory submission. THE IMPORTANCE AND BENEFITS OF DIRECTORY SUBMISSIONS As mentioned right at the beginning, the success of a website is a direct outcome of its online visibility. This task of making a site ‘visible’, not only to people, but to all so to the search engines, involves lots of hard work and constant link building. Links are greatly valued by search engines especially in determining the ranking position of a website. The more the number of quality, one-way links a website has, the higher will be its rank on the search engines. Although there are several other factors that influence search engine rankings, link building is considered tobe one of the most important of all. Getting a large number of one-way links from relevant and quality websites however is no easy task. One of the simplest ways to build links to your site is by submitting your site to good quality directories. This involves finding an appropriate category under which to submit your site and then, entering a few essential website details such as the URL, titles, descriptions and keywords associated with your website. Almost every site that is submitted to a directory would have to go through a manual review process wherein the directory’s editor checks the details entered,and assesses whether the site has enough unique and relevant content to be given a directory link. Any link received from such directories, would naturally be of a higher value since these directories make that extra effort to ensure that quality is not compromised. When your site receives a link, it will be placed under the most appropriatecategory in the directory, which makes it easier for the search engines to find andjudge the relevance of your site. The titles entered for submissions become the‘anchor text’ or the ‘link text’ with which directories link to your site. The description that you enter will be displayed under the title.
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