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Target marketing is technique used by top websites to market directly to the users that visit their website via subscription. Once a user subscribes the company can now send news mailers, promotion mailers or really any kind of marketing other marketing material. This type of marketing is cost efficient vs. direct mailers. By using this sort of marketing campaign you can reach more customers and retain more customers to your business or service. Email marketing is right for any business whether you market to businesses or consumers. Marketing to your current customers by email increases their satisfaction, drives repeat business, and allows them to easily forward your marketing to their friends, family, and colleagues.
Here are some interesting statistics from about Email Marketing vs. Direct Mailer
- Email response rates are 15% vs. 1% for direct mail (Most people just throw away direct mailers that dont interest them. Email is something they choose to recieve)
- Email costs 3-10cents per email vs. $2 for direct mailer
- Email generates 80% of responses within 48 hours (you can easily track how many of your emails are opened, and in some cases exactly who opened your emails)
FAQ: Is Email Marketing SPAM?
A: OPT-In/Out-Out
This form of email marketing uses the subscription method that requires the user to sign up or OPT-In for your marketing campaign or newsletter. The second reason this form or marketing is not SPAM is the user once receiving an email has the option to Opt-Out when ever they choose. Once an OPT-Out is sent those users are removed from the marketing campaign.
SPAM is sending unsolicited emails, that people cannot unsubscribe from, and does not clearly identify the senders businesses and physical location. This sort of mailing generally has a very low distribution market as most email servers will flag servers that send spam.
We offer several email marketing programs to fit any size budget. Which one should you use will depend on your goals and how involved you want to be in creating content and managing the results.
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